Medium
Digital microsite
Background
WaterAid wanted to grow their email list for future digital fundraising campaigns.
This viral digital lead gen tool – which flicked from slide to slide seamlessly as users interacted with the tool – first highlighted the importance of WaterAid’s work. The tool then (originally) invited users to sign up WaterAid’s email list.
When the tool had reached its lead-gen goal, WaterAid switched the tool’s call to action to a social media share – in an effort to support brand awareness.
Creative
Results
The simple tool generated more than 20,000 new leads for WaterAid, surpassing its target.
Once WaterAid had reached its lead-gen goal, the team switched the tool’s call to action to a social share – boosting WaterAid’s brand awareness.