Copywriter. Brand guy.
Should probably have a better byline.

Chris Bilko writes ads. He creates content. He manages brands.

He’s done as much for tech, alcohol, FMCG and third sector brands, including Unilever, the BBC, Greenpeace, Transport for London, WaterAid, CybSafe, Polymatica and TEG.

You can see some of his (most likely very dated) outputs below.

If you’d like to contact Chris, email chris@chrisbilko.com.

Work

Category

The brand

The Economist

The goal

Reinforce the Economist’s core proposition: our award-winning journalism gives our readers an edge.

The ads

The brand

Polymatica

The goal

Position Polymatica as a platform to help anyone manipulate and use ‘big’ data.

The ads

The brand

Haulage Exchange

The goal

To demonstrate that Haulage Exchange technology makes freight forwarding easier.

The ads

The brand

MyProtein

The goal

To demonstrate the power MyProtein’s Pure Caffeine tablets.

The ad

The brand

Brockmans Gin

The goal

To create shareable organic social content during the launch of new boutique gin brand Brockmans Gin.

The ads

The brand

MyProtein

The goal

To highlight the protein content of MyProtein Iso:Pro 97 protein shakes.

The ad

The brand

Haulage Exchange

The goal

To reinforce the link between Haulage Exchange and haulage companies making more money.

The ads

The brand

Transport Exchange Group

The goal

The reinforce that the TEG platform can help logistics companies fill empty trucks when they’re quiet and find empty trucks when they’re busy.

The ads

The brand

Weird Beard

The goal

To show that Weird Beard brew beer because they enjoy brewing beer; nothing more, nothing less.

The ads

The brand

Craft Metropolis

The goal

To highlight that, following the opening of a new bar, locals in the unloved London borough of Penge could finally get craft beer without travelling to swankier areas.

The ads

The brand

Haulage Exchange

The goal

To show that HGV drivers who join Haulage Exchange just before Christmas make a killing.

The ads

The brand

TEG

The goal

To generate immediate leads while showing third party logistics companies (3PLs) that they could benefit from TEG’s new carrier procurement software.

The content

The brand

TEG

The goal

To demonstrate the expertise and build the authority of three TEG new business development execs.

The content

The brand

Greenpeace

The goal

To raise money to help protect the besieged Indonesian rainforest.

The content

The brand

CybSafe

The goal

To underline CybSafe’s advanced grasp of human psychology (CybSafe’s security awareness software uses psychological insights to make staff more cyber secure).

The content