Project title
Myprotein – Steak Dinner
Medium
Press, Spec
Background
Myprotein sells supplements.
In the supplement market, ad messages frequently focus on ‘macros’, ie, the absolute quantity of nutrients users can expect per supplement serving. Alone, however, the numbers can be confusing.
This press add hangs macros on a popular reference point – and simultaneously demonstrates how great Myprotein’s Iso:Pro 97 really is.
Creative
