Medium
Background
The new gin brand Brockmans needed to make a name for itself. With budgets too light for mass media marketing, it wanted to maximise exposure across social media platforms – and in particular Facebook.
Creative
Results
Over several years, daily Brockmans’ social posts allowed gin drinkers to reaffirm their identities – enticing likes, comments and shares.
As a result, over time, Brockmans reached exponentially greater volumes of gin drinkers via social media.
Eventually, Tesco, Morrisons and Asda were left with no choice but to stock the ‘boutique’ brand. With the brand finally established, the company changed hands.